“Baguetteom protiv nasilja u obitelji”! Zvuči poprilično francuski, zar ne? Ovo je zapravo slogan kampanje jedne franscuske organizacije feministica, “NousToutes” (“ja isto” na franscuskom), kojom progovaraju o nasilju u obitelji.

Ideja je da vrećice u kojima je pakiran kruh sadrže informacije o hitnim linijama za pozivanje te edukativne poruke koje će pomoći u prepoznavanju obiteljskog zlostavljanja. Do sada je 1.000 pekarnica diljem Francuske prihvatilo pakirati kruh unavedenu ambalažu.

Ja kao Francuskinja smatram kako je ova ideja vrlo pametno rješenje. Prema istraživanjima francuskog observatorija za kruh, Francuzi konzumiraju 10 milijardi baguetta godišnje. Pekarnice bi mogle biti najdostupnija mjesta za ranjive žene budući da većina njih ujutro izlazi iz kuće u potrazi za kruhom i pecivima.

Priču donosi Lena Tisserant. Cijeli članak dostupan je ovdje.

 Photo by Natalie Hua on Unsplash

“Baguettes against domestic violence”… Sounds really French, isn’t it? This slogan is the name of a campaign led by a French feminist organization, “NousToutes” (“MeToo” in French), to fight against domestic violence.

The idea is that the bags in which breads are packaged come in feature information on hotlines to call, as well as educational messages to help identify domestic abuse. 1,000 bakeries have already adopted these bread bags across France.

In my opinion (as a French woman), the choice of the bread bag as a communication medium is very clever. According to France’s Bread Observatory, French people eat 10 billion baguettes every year. Bakeries may be some of the most accessible places for vulnerable women in the country, as even the most isolated of them typically leave the house to buy their morning bread.

Story by Lena Tisserant. You can read the whole article here.

Photo by Mae Mu on Unsplash